Michelin Man Flexes His Muscles in New Ad; Communicates Commitment and Vision to Improving Mobility for All
GREENVILLE, S.C. (March 26, 2007) /PRNewswire/ — Michelin, the premier tire manufacturer in the world, has created a new North American marketing campaign that demonstrates the company's evolution as a tire manufacturer as well as its commitment to society, the environment and protecting people on the road. Michelin's "A Better Way Forward" slogan will come to life in this multi-tier media campaign across television, radio, print and online media that communicates across several platforms, including:
Duration : 30 sec
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